OVER/UNDER+
The Opening Line · Investor Overview

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The Opening Line · Investor Overview

The AI sports betting agent
that owns the fan.

O/U+ puts an AI sports betting agent on a $167B funnel — and builds the first-party audience the sportsbook never gets.

Raising · $500K MVP tranche ~$5M staged arc
01 · The Opportunity

Two ten-figure waves — colliding right now.

Betting & Prediction Markets
$167B
US sports-betting handle in 2025, up 11% YoY — annual revenue climbs from $17.9B (2024) to $33B by 2030. Prediction markets add $20B+ monthly volume — up ~1,500% in a year — with 840K+ monthly traders behind a federally regulated, 50-state front door.
Artificial Intelligence
$4.2T
Global AI market by 2035, from $758B in 2025 at ~19% CAGR — the fastest technology shift in history, with a projected $19.9T contribution to the global economy through 2030 (IDC).
The Sharp's Take

You're not betting on one trend — you're backing the only seat where two compounding trends meet. O/U+ monetizes both waves through one owned first-party audience, with sportsbooks and prediction markets giving every acquired fan somewhere profitable to land.

02 · Why Now

Three market breaks — at once.

Tax economics
State tax hikes and per-wager fees are compressing operator margins. Cheap, owned acquisition has never been worth more to the books.
Channel erosion
CAC is climbing across paid and affiliate, conversion is weakening, and ad-platform gambling policy keeps tightening.
Prediction markets
CFTC-regulated event contracts — Kalshi, Polymarket, Robinhood — are reshaping the funnel and opening a 50-state front door.
Reading the Line

Every one of these breaks makes the incumbents weaker and O/U+ stronger: each CAC increase widens our moat, margin-squeezed operators pay premiums for warm, funded bettors, and prediction rails open the whole map before incumbents adapt.

03 · The Product

Meet the VBA — an AI sports betting agent.

  • 24/7 AI assistant. Guides registration, first deposit, and first bet in real time, right inside a chat.
  • Captures the record. Name, email, mobile, and consent — the first-party asset O/U+ owns forever.
  • Compounds automatically. Every onboarded bettor seeds lookalike audiences that drive the next wave's cost down.
  • Licensing is solved. Through WagerWire's affiliate licenses, O/U+ monetizes across all 35 legal betting states — plus prediction markets — from day one.
Proof, not a hypothesis
Run live at O/U+.
Profitable for three years.
Founder Ed Berry ran this model at O/U+ profitably for three years before it was ever a slide. The VBA productizes a playbook with real-world product-market fit — the AI makes it infinitely scalable.
04 · The Model

Proven model. Proven math.

$107
Revenue / sign-up
$75
Cost / sign-up
$32
Profit / sign-up
30%
Net margin
43%
ROI
PhaseRegistrationsActivationsRevenue− Cost= Profit
Months 1–2 · MVP · free adoptionbuilding base0$0$0$0
Months 3–8 · Launch · activate & monetize20,0006,000$642,000$450,000$192,000
Months 9–18 · flywheel compounding (~6%/mo)73,50022,000$2,354,000$1,650,000$704,000
Year 3 · national scale + platform layer966,500290,000$31,030,000$21,750,000$9,280,000
3-year total1,060,000318,000$34,026,000$23,850,000$10,176,000
The Box Score

Free adoption first, then monetize — $34M cumulative revenue and ~$10.2M profit across the 3-year arc, with margin holding at 30% throughout. The data line earns from day one and betting activates against a warm, proven base — capital converts, it isn't gambled.

05 · The Roster

Operators who've done this before.

Founder
Ed Berry
Ran the O/U+ model profitably for three years. Product-market fit isn't a projection here — it's a track record.
Growth
Josh Champion
From Betting Hero — the category incumbent that sold for $37.5M. Brings the exact playbook that defined in-person bettor onboarding.
Execution
The operating engine
An automated GTM + lookalike acquisition stack with an MSP-run data line — senior operating horsepower without senior-hire burn.
Supporting cast: Mark Allen (ROI / CRM programming) · Dave Kirk (business development) · Erin Petty (AI development & governance) · Matt Perrault (sports betting "muse").
06 · The Second Half

O/U+ becomes the bettor's operating system.

US betting has great bettor apps and great sportsbook CRMs — nothing bridging them. O/U+'s owned first-party data becomes the system of record for bettors, VIP hosts, affiliates, and the books themselves, compounding across seven growth areas: prediction, payments, exchange, creators, data & AI, compliance, and distribution.

The dashboard
Every account, one login
Bankroll, open bets, expected value, and closing-line value aggregated across every connected book — the single source of truth for the high-value bettor. (Concept figures illustrative.)
The CRM
Every bettor a customer record
Lifetime handle, favorite sports, bet preferences, and retention scores — bettor-owned and permission-shared with hosts and affiliates. Seven revenue streams (subscriptions, concierge, SaaS, enterprise licensing, API) compound on the owned OPTIN audience at near-$0 incremental expense.
Why it matters to investors

The acquisition engine is the wedge; the platform is the multiple.

07 · Future Optionality

The Web3 layer — upside, not budget.

None of this is required for the base case, and zero dollars of this raise fund it. It's a programmable financial layer on top of the platform: B2B commissions settle in stablecoins in minutes instead of weeks, affiliate splits execute as code, and the fan's wallet becomes a permanent identity. No customer ever has to touch cryptocurrency.

Faster cash conversion
Affiliate float compresses from weeks to minutes — working capital the business gets back.
Books you can verify
On-chain settlement makes payouts and treasury auditable rather than asserted.
Phased, gated, invisible
Rails first, identity second, fan-facing assets last — every phase gated by counsel, never ahead of regulation. If none of it ships, nothing in the plan changes.
08 · The Raise

Staged to the season.

MVP · Sep–Oct '26
$500K
VBA live + 60-day adoption contest; cost-per-onboard validated. Unlocks a warm ~20K OPTIN base.
Launch · Nov '26–Apr '27
$1.5M
Activation on; multi-state IL → OH → NC. Unlocks $192K profit, 6K activations — Series-A-ready.
Offseason · Apr–Aug '27
$1M
Compound the base; widen venues & states. Unlocks ~$900K cumulative profit by Month 18.
Full Season · '28 & '29
$2M
National footprint; CRM-ecosystem platform. Unlocks a category-leading platform business.
Place your bet

~$5M across the arc · ~$10.2M projected 3-year profit. Each tranche is de-risked by the one before it — every raise is priced on proof, not promise. Backing O/U+ has never been a safer bet.

Contact  Ed Berry · ed@overunderchicago.com