Empowering the Sports Bettor

O/U+

Meet your Virtual Betting Ambassador.

AI-driven, interactive help with sign-ups, smart wagering, and everything in between — 24/7. Our mission: help every fan become a Better Bettor.

Meet the VBA How It Works
24/7
Always-On Guidance
#1
Google-Rated Sports Bar, Chicago
10
Sportsbook Partners
What is Over/Under+

A guide at the moment
you need one.

Sports betting can be confusing — sign-ups, odds, offers, apps. O/U+ puts a friendly expert in every fan's pocket, right when the game (and the question) is live.

Live Betting Ambassadors
Real people in bars, stadiums, and events who connect with fans, answer questions, and guide interested guests to our partner sportsbooks.
Virtual Betting Ambassadors
24/7 AI advocates that deliver timely insights, walk fans through registration and first bets, and keep the relationship going long after game day.
Better Bettors
Education first: tutorials, stats, and clear explanations of offers — so fans bet informed, bet responsibly, and enjoy the game more.
The VBA

Your 24/7 betting advocate.

Scan a QR code and the VBA is right there in your phone — a reliable guide that's part tutor, part concierge, and always on your side.

The O/U+ Virtual Betting Ambassador
The VBA · Online 24/7
The VBA helps you…
  • Get started fast. Step-by-step help with sportsbook registration, payment setup, and placing a first bet.
  • Learn the game. Basic betting tutorials — spreads, totals, props, and parlays, explained in plain English.
  • Stay informed. Betting info and stats on demand, whenever the question strikes.
  • Find the best offers. Clear explanations of new offers from sportsbook partners, so you never leave value on the table.
  • Go deeper. Premium content and betting insights for fans who want an edge.
Watch the :30 VBA spot
Today
Text & chat
Real-time messaging that guides you through every step, from first question to first bet.
Next
Voice
Talk to your VBA like you'd talk to a friend at the bar — natural, quick, and personal.
Coming
Video avatar
A digital persona you can see — instant, personal, and built to turn curiosity into confidence.
How It Works

Human spark. AI scale.

Our hybrid model pairs live Betting Ambassador "firestarters" at big moments with VBAs that carry the experience everywhere else — the perfect mix of human expertise and always-on support.

1 · Engage
At the bar, stadium, or event
A live BA connects with fans on game day — or a QR code connects you straight to the VBA, anywhere, anytime.
2 · Consult
Questions, answered
Tutorials, stats, and offer explanations — the VBA meets you at your level, first bet or five-hundredth.
3 · Sign Up
Guided, start to finish
Registration, payment, and first-bet activation with a partner sportsbook — plus help unlocking sign-up offers and bonuses.
4 · Keep Winning
An ongoing relationship
With your permission, the VBA stays in touch with insights, rewards, and offers — an advocate for the long haul.
Beat the VBA challenges Venue & city leaderboards Free-to-play games Refer-a-friend rewards
Our Story

It started in one bar.
Then it grew to ten.

The model began in a single Chicago sports bar in 2022, with one simple idea: put a knowledgeable guide on the floor who could answer a fan's betting questions and walk them through their first sign-up.

It worked. Fans got real help instead of a confusing app, venues saw guests stay longer, and the bar became Google's #1-rated sports bar in Chicago. From there the model expanded to ten Chicago venues, representing ten sportsbook partners.

Everything since has been about scale. The Virtual Betting Ambassador productizes what those guides did in person — the same welcoming, expert experience, now available 24/7 to every fan, in every venue, on every screen.

1
Chicago bar where it started
2022
The year the model began
10
Venues it grew to
#1
Google-rated sports bar in Chicago
The Team

Operators who've done this before.

Decades of sales, marketing, CRM, and AI experience — and a betting-bar concept proven on the ground in Chicago.

EB
Ed Berry
Founder · Operations
30+ years in ad sales and sales management. Launched his fourth bar concept in 2022 — the venue where this model began.
LinkedIn
TBH
Leader of Operations
TBH · Open seat
The senior operating leader who will run day-to-day execution across venues, partners, and the member funnel.
FF
Frank Filippi
Leader of Tech Development
Technology leadership via PsyCray — owns the platform build, the integrations, and the data backbone O/U+ keeps.
LinkedIn
JM
Jordan McCrary
Leader of AI Development
Leads AI development for the VBA — the conversational engine, the avatar experience, and the model work behind both.
LinkedIn
BB
Barry Burdiak
Leader of Creative Development
Leads creative development — the brand, the ad creative, and the content the acquisition engine runs on at volume.
LinkedIn
MA
Mark Allen
CRM / ROI / ROAS
30+ years of direct marketing and CRM experience, ensuring VBAs excel at engagement and staying helpfully in touch.
LinkedIn
DK
Dave Kirk
Retail Partnership Development
30+ years of sales experience, primarily with Time Inc., with close ties to Caesars Entertainment — driving retail and venue partnerships.
LinkedIn
EP
Erin Petty
AI Compliance
18 years of project management and AI governance experience with brands like Meta and WarnerMedia — keeping the VBA compliant by design.
LinkedIn
MP
Matt Perrault
Sports-Betting "Muse"
Host of a highly successful sports-betting podcast — making sure VBAs are seen and heard as authentic betting advisors.
LinkedIn
Investor Materials

For our investors.

Confidential briefing documents for invited investors. An access code is required — request one at the contact below.

The Opening Line
The investor overview — the opportunity, the product, the model, and the raise.
Access code required
GTM Strategy
The full go-to-market playbook — from MVP to the Finals, sequenced to the season.
Access code required
The Operating Model
People · Partners · Platforms — how capital becomes acquisition instead of overhead.
Access code required
The Avatar Build
The VBA build plan — the MVP scope, architecture, milestones, and delivery timeline.
Access code required
Get in Touch

Want more information?
Ready to invest?

Reach out and we'll follow up — investors can request access to our confidential materials above, and venues, teams, and events can bring Betting Ambassadors to their fans.

Prefer email? Reach us directly at ed@overunderchicago.com
Responsible Gaming

Over/Under+ is about betting better — informed, in control, and for fun. You must be 21+ to participate in sports betting where legal. Please bet responsibly. If you or someone you know has a gambling problem, help is available: call or text 1-800-GAMBLER.