Empowering the Sports Bettor

Meet your Virtual
Betting Ambassador.

O/U+ gives sports fans a knowledgeable, always-on guide to the world of sports betting — AI-driven, interactive help with sign-ups, smart wagering, and everything in between. Our mission: help every fan become a Better Bettor.

Meet the VBA How It Works
24/7
Always-On Guidance
#1
Google-Rated Sports Bar, Chicago
10
Sportsbook Partners
What is Over/Under+

A guide at the moment
you need one.

Sports betting can be confusing — sign-ups, odds, offers, apps. O/U+ puts a friendly expert in every fan's pocket, right when the game (and the question) is live.

Live Betting Ambassadors
Real people in bars, stadiums, and events who connect with fans, answer questions, and guide interested guests to our partner sportsbooks.
Virtual Betting Ambassadors
24/7 AI advocates that deliver timely insights, walk fans through registration and first bets, and keep the relationship going long after game day.
Better Bettors
Education first: tutorials, stats, and clear explanations of offers — so fans bet informed, bet responsibly, and enjoy the game more.
The VBA

Your 24/7 betting advocate.

Scan a QR code and the VBA is right there in your phone — a reliable guide that's part tutor, part concierge, and always on your side.

The VBA helps you…
  • Get started fast. Step-by-step help with sportsbook registration, payment setup, and placing a first bet.
  • Learn the game. Basic betting tutorials — spreads, totals, props, and parlays, explained in plain English.
  • Stay informed. Betting info and stats on demand, whenever the question strikes.
  • Find the best offers. Clear explanations of new offers from sportsbook partners, so you never leave value on the table.
  • Go deeper. Premium content and betting insights for fans who want an edge.
Today
Text & chat
Real-time messaging that guides you through every step, from first question to first bet.
Next
Voice
Talk to your VBA like you'd talk to a friend at the bar — natural, quick, and personal.
Coming
Video avatar
A digital persona you can see — instant, personal, and built to turn curiosity into confidence.
How It Works

Human spark. AI scale.

Our hybrid model pairs live Betting Ambassador "firestarters" at big moments with VBAs that carry the experience everywhere else — the perfect mix of human expertise and always-on support.

01
Engage
A live BA connects with fans on game day — or a QR code connects you straight to the VBA, anywhere, anytime.
02
Consult
Tutorials, stats, and offer explanations — the VBA meets you at your level, first bet or five-hundredth.
03
Sign Up
Registration, payment, and first-bet activation with a partner sportsbook — plus help unlocking sign-up offers and bonuses.
04
Keep Winning
With your permission, the VBA stays in touch with insights, rewards, and offers — an advocate for the long haul.
Beat the VBA challenges Venue & city leaderboards Free-to-play games Refer-a-friend rewards
Our Story

Born in a Chicago bar.
Built for everywhere.

Over/Under+ started as a specialized sports-betting bar in 2022 — the Over/Under Sports Bar, launched with an exclusive FanDuel partnership. It quickly became Google's #1-rated sports bar in Chicago.

From there, the team brought live Betting Ambassadors into a dozen Chicago locations, representing ten sportsbook partners. The concept worked — fans loved it, venues loved it.

Now, with AI-powered Virtual Betting Ambassadors, we're taking that same welcoming, expert experience to national bar groups, major events, pro and college sports partnerships, and digital platforms across the country.

#1
Google-rated sports bar in Chicago
2022
Over/Under Sports Bar launched
12
Chicago venues with live BAs
10
Sportsbook partners represented
The Team

Operators who've done this before.

Decades of sales, marketing, CRM, and AI experience — and a betting-bar concept proven on the ground in Chicago.

EB
Ed Berry
Founder & Operations Director
30+ years in ad sales and sales management. Launched his fourth bar concept — the Over/Under Sports Bar — in 2022.
JC
Josh Champion
Growth & Acquisition
Veteran of the in-person bettor-onboarding category, bringing the playbook that defined how fans get started with sports betting.
MA
Mark Allen
VBA CRM & Programming
30+ years of direct marketing and CRM experience, ensuring VBAs excel at engagement and staying helpfully in touch.
DK
Dave Kirk
Business Development
30+ years of sales experience, primarily with Time Inc., including close work with long-time client Caesars Entertainment.
EP
Erin Petty
AI Development & Governance
18 years of project management and AI governance experience with brands like Meta and WarnerMedia.
MP
Matt Perrault
Sports Betting "Muse"
Host of a highly successful sports-betting podcast — making sure VBAs are seen and heard as authentic betting advisors.
Investor Materials

For our investors.

Confidential briefing documents for invited investors. An access code is required — request one at the contact below.

The Opening Line
The investor overview — the opportunity, the product, the model, and the raise.
Access code required
GTM Strategy
The go-to-market playbook — from MVP to the Finals, sequenced to the season.
Access code required
The Operating Model
People · Partners · Platforms — how capital becomes acquisition instead of overhead.
Access code required
Get in Touch

Partner with Over/Under+

Venues, bar groups, teams, and events: bring Betting Ambassadors — live and virtual — to your fans.

Prefer email? Reach us directly at ed@overunderchicago.com
Responsible Gaming

Over/Under+ is about betting better — informed, in control, and for fun. You must be 21+ to participate in sports betting where legal. Please bet responsibly. If you or someone you know has a gambling problem, help is available: call or text 1-800-GAMBLER.