O/U+ — Go-to-Market Strategy · Investor Briefing

01 · The Game Plan

Win at the moment of intent, then own the relationship.

O/U+ turns high-intent sports fans into lifelong bettors with an AI agent — then owns and compounds the relationship the book never gets.

Intent

In the bar, the stadium, the feed — the VBA is there when the urge to bet hits.

Capture

Gamified free-to-play onboarding captures name, email, mobile, and consent.

Own

A first-party CRM the sportsbook never gets — the asset that appreciates every cycle.

Compound

Automated GTM + lookalike modeling turn each onboard into the next wave.

02 · The Opening Play

The front door: the Better Bettor Challenge.

A free-to-play front door — no deposit to start. Free picks and non-cash prize play through the VBA are the entire action: it converts cold traffic far better than "sign up for a sportsbook," captures the record, and builds trust before the betting ask.

Adoption-first, by design

Months 1–2 are a deliberate investment: zero betting revenue while we stock the profile base. North Star: opted-in VBA profiles, measured on cost-per-onboard.

Then activation flips on

Month 3: betting activation turns on against a warm, pre-built base — profit ramps into the playoff peak and the Super Bowl.

Contest mechanics

Beat the VBA · venue & city leaderboards · referral loop · prize pool — a 60-day contest that fills a 20,000-profile base.

03 · The Channel Mix

Full-funnel by design.

In-venue · Day one

6–12 Chicago venues

BA firestarters spark the moment on game day; the VBA converts & captures on the spot.

Live events

Chicago Fire · 725K

In-person prospects a year across Soldier Field + Fire Pitch — captive, high-intent reach.

Creator

Creator network

Anchored by Matt Perrault — the primary scaled top-of-funnel, routing fans straight to the VBA.

Paid + social

Digital push

YouTube-led paid + social, benchmarked to cost-per-onboard from day one.

The playbook

An automated GTM tool runs lists, campaigns, creative, and budget optimization on autopilot; a lookalike platform models every onboard into new high-performing audiences. Each cohort seeds the next — cost-per-onboard falls while volume compounds.

04 · The Depth Chart

Handle × bar density — where we go first.

State	2025 Handle	Sports Bars	Fit
Illinois — home	$15.5B	452	★★★
Ohio	$10.3B	813	★★★
North Carolina	$7.3B	585	★★★
Arizona	$9.1B	504	★★★
Virginia	$7.7B	428	★★☆
New Jersey	$12.2B	185	★☆☆ digital-only

Licensing is not a gate

O/U+ runs affiliate through WagerWire's licenses across all 35 legal betting states — spanning the major sportsbooks and the new prediction-market venues, with Wire Markets (Gibraltar) opening an international lane. The map is sequenced purely by handle × bar density: Wave 1 is Illinois → Ohio → North Carolina, and no state ever gates a launch.

05 · The Season

Rollout sequenced to the calendar.

Every phase is timed to a live season — the plan rides the calendar's biggest intent windows instead of fighting them.

SEP

Month 1 · MVP

NFL Kickoff — MVP live in Chicago, the year's biggest intent window.

OCT

Month 2 · MVP

NBA + NHL tip-off — MVP validated; cost-per-onboard proven.

NOV

Month 3 · Launch

NFL peak — activation on; Ohio online.

DEC

Month 4

College Football Playoff — scale; North Carolina live.

JAN

Month 5

NFL Playoffs — playoff frenzy; profit ramps.

FEB

Month 6

Super Bowl LXI — peak betting weekend.

MAR

Month 7

March Madness — bracket frenzy; max activation.

APR

Month 8

NCAA Finals — plan peak; raise-ready.

Off-season training · May–Aug '27

No dark months — UFC summer cards, the Derby, PGA Championship, NBA/NHL Playoffs, U.S. Open golf, MLB all summer, MLS in its prime. Retention plays and model training run straight through.

06 · The Financial Model

The 8-month plan — MVP → Launch.

$107

Revenue / sign-up

$75

Cost / sign-up

$32

Profit / sign-up

30%

Net margin

43%

ROI

The funnel: a 60-day free contest fills a 20,000-profile OPTIN base → ~30% convert → 6,000 funded bettors and $192K in betting profit by the Month-8 peak.
The ramp: activation revenue climbs month over month from launch — through the Super Bowl and March Madness to the NCAA finals.
The arc: $642K → $3.0M by Month 18 → $34M cumulative revenue and ~$10.2M profit across three years, margin holding at 30% throughout.

07 · The Two-Minute Drill

The next four plays.

Run the Chicago pilot

Validate real cost-per-onboard and free-to-funded conversion on a small spend.

Stand up the engine

Deploy the automated GTM tool + lookalike platform on the first cohort.

Lock the legal front door

Gaming counsel on the free-to-play structure; start Wave-2 licensing.

Confirm the plan inputs

Onboard targets, budget, and the Month-3 activation timing.

The Close

"AI and the betting economy are colliding into a once-in-a-decade opening — and with the model already proven, the first-party audience owned, and licensing solved, backing O/U+ has never been a safer bet."

Contact Ed Berry · ed@overunderchicago.com